Press Release: Celebrating Canadian Design with pranga & co and the TFI at London Fashion Week

Posted by Daniel Feuer on

Toronto, Ontario – August 14, 2019 - pranga & co is honoured to have been selected as one of ten participants in the Toronto Fashion Incubator's ("TFI") London Fashion Week ("LFW"), A Celebration of Canadian Design. Earlier this year the TFI sent out a national call for entry, inviting Canadian designers to show at LFW. The response was overwhelming with designers from across the country vying for one of the ten openings.

"Our international panel of judges including media personality Jeanne Beker, CM, host of Fashion Television and Hilary Alexander, OBE, the former fashion director of The Daily Telegraph, chose the top 10 winners based on design, export market readiness and product appropriateness for the UK market," said Susan Langdon, Executive Director, TFI. "There's a huge awareness and interest in accessible, well-designed, sustainable products and pranga & co's stunning gender-neutral cufflinks made from found and upcycled materials were exactly what the judges were looking for."

"We're looking forward to our formal introduction in to the UK market," expressed Daniel Feuer, founder of pranga & co. "In prior seasons the TFI event has attracted international sales agents, retailers such as Net-a-Porter, Matches and Harvey Nichols and media such as VOGUE, FabUK, Drapers, NY Times, ELLE UK. We've been gaining good traction in Canada and we're excited about the potential exposure and next logical step in our growth in the UK."

pranga & co along with additional TFI winners, Anastassia Sel (anastassiasel.com), David Dixon (daviddixon.ca), Iris Setlakwe (collectioniris.com), Judith and Charles (judithandcharles.com). J.Y. Gao (jygao.com), Kripp It (krippit.com), Studio Lorem Ipsum (studioloremipsum.com), Vandal Goods (vandalgoods.com) and Yoga Jeans (yogajeans.ca) will be in London, September 12th and 13th. More details can be found here - www.bit.ly/2OV3yGE

About pranga & co
pranga is doing for cufflinks what Pandora did for charm bracelets. Our interchangeable system is environmentally friendly allowing wearers to change their style without wasting money on a completely new pair of cufflinks. Made from a variety of materials including sustainable growth woods, recycled and upcycled sources and more. Retailer partners benefit from pranga's Point Of WholeSale ("POWS") system which provides inventory access without the traditional inventory investment. POWS also "locks" a customer to a store ensuring future sales, even online, are directed to the merchant. For more information please visit www.pranga.co

About TFI
The award-winning Toronto Fashion Incubator is the world's first fashion incubator. Since TFI's launch in 1987, over thirty global cities have gone on to start a fashion incubator including fashion meccas London, Paris, New York and Milan. For more information please visit www.fashionincubator.com

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